The company website is a very crucial marketing tool for every company. The overall looks and content of a website leave a strong impression in the mind of the visitors. A well-designed website gets more attention; which in turn increases the company’s reach and profits.
The design of a website also says a lot about a brand; that’s why companies often hire good web designers for this task. As a designer, you have to convince your client about your potential as well as you have to prove it after getting the project.
You would be able to get more projects only if you add necessary value in your web designing projects. The knowledge of web designing principles is essential to add that value into your client’s website. Yes, many designers still don’t know about the significant web designing principles.
Worry not; we are here with the top web designing principles that every designer should know. So, if you are a web designer, then you should take out 4 minutes to read this important information.
The Principle of Visual Hierarchy:
If you want to highlight the right parts of a website, then you should know about visual hierarchy. It’s related to the order in which human eyes perceive things. For example, our eyes automatically go to bigger or brighter things before smaller or dull things.
Can you rank the below-given figures in order of their importance?
So, most of the people must have given 1st rank to the big red circle, 2nd rank to orange circle and 3rd rank to small pink circle. That’s the visual hierarchy.
Now, some parts of the website hold more significance than the others, for example, headings, CTAs, etc. So, you have to put more emphasis on them to direct the readers’ attention to those particular points. You can bring in the hierarchy by using big sizes and different colors for the focal points. You would be able to get the desired result with the help of this principle.
The Principle of Consistency:
There should be consistency in all the elements of a website. Consistency is very important for making a website smooth and easy to navigate. Every visitor observes a pattern on the first page of a website. If every other page has a different pattern, then using the website can be difficult or annoying for the users.
Now, the question is, how you can bring this consistency? For this, you have to identify a pattern and employ the same on every page. For example, the layout style, the color combinations, the fonts, etc. should be in sync on every page of the website. It doesn’t mean that you have to use the same things over and over again. But, try to use similar elements and colors instead of totally opposite ones to add consistency.
The Principle of Intuitiveness:
There are some set conventions of everything. Same goes with web design. Mostly, people know about these conventions and expect the same thing from the website they are visiting. Designs that go along with these conventions are known as intuitive web designs. A website should be intuitive as it improves the user experience. Of course, users can use such websites easily.
We are not asking you to copy what every other website does. No, you can make it innovative and add a personal touch even by sticking to the principle of intuitiveness. For example, a website must have a Home page, about page, CTAs, etc. Now, an intuitive design would have all of these pages which a visitor expects. But, how you want to present and arrange all those pages is your call.
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The Principle of Options:
There is a famous law given by a British psychologist – Hick. According to Hick’s law, every additional choice increases the time that is required to reach a decision. In simple words, the more alternatives lead to more confusion. You must have faced it while shopping for things or choosing your food in a restaurant.
Same happens with the website visitors. The more options they will see, the more confused they will be. So, you should cut off all the distracting elements from the web design so that the visitor can focus on the main things. For example, if you will add many CTAs on the same page, then the visitors will be confused about what to click on and what to leave. So, keep this principle in mind while designing the layout of a website. If you are willing to renovate your business website, visit Justgoweb Digital.
The Principle of White Space:
In every web page, some space remains empty or white. This space is known as the white space or negative space. This white space can be anywhere. The space between your texts, images, graphics, margins, etc. is the white space. Having this space is very important to direct the users’ attention to the right things. It also makes things look de-cluttered.
Some designers fill up every space with texts, graphics, colors and lots of other things to make the website interesting. But, in reality, the absence of white space makes a website look cluttered and aesthetically disturbing. This space enhances the clarity and readability of a website. It doesn’t mean that you have to add fewer elements or content. But, you have to find a balance between the empty and filled space.
The Principle of Colors:
Colors are a crucial part of a website so; you should choose them wisely. The right usage of colors can make your website aesthetically pleasing, and people spend more time on such websites. You can take help of the color wheel to choose the right colors. This wheel is created after studying how humans perceive colors.
It means that you can get the most harmonious color combinations with the help of this wheel. You can pick the famous combinations such as:
- Any Two colors on the opposite side of the color wheel
- Any Three colors that form a triangle on the wheel
- Any four colors that form a rectangle on the wheel