Many people have this belief that the only use of the video animation can be spotted in the entertainment industry, what they do not know of is that video animation has become a huge part of every other professional industry and playing its role very significantly in building up the image of the companies.
Whiteboard animated videos are also one of the excellent forms of the animation that has been proved as a very powerful asset in helping a brand to convey their message to the audience with ease, only if they are created perfectly.
Deliberated below are a few edge-cutting tips that can help an animator to create the whiteboard video animation so finely for a brand.
Understand the Need of Whiteboard Animated Video
It is imperative that an animator should learn the reason why there is a need to create a whiteboard video. If a brand wants a whiteboard video animation, then there could be many reasons a company is looking out to get one. It is the responsibility of the whiteboard animator to understand the purpose so that they should stay relevant to the theme while creating the video.
Get Knowledge About the Audience
When a brand seeks for having video animation, then the sole purpose is to deliver some information to the audience, which can be through anyway. It could either be an advertisement or for the website to get more visitors, but the ultimate goal is to capture the attention of the audience. An animator should understand what type or category of the audience the video has to be created so that they can keep the story and the visuals appropriate for them to enjoy.
Create a Stunning Storyline
Imagine start doing the project without any proper planning. The storyline is the key element while creating the video. It would be useless if all the characters and backgrounds of the scene will be created, but there would be no proper scripting to represent the actions in the video. If there will be no suitable storyline and everything is so unplanned or vague, it will only end up confusing the audience, and turn the video in the disaster causing damage to the brand’s reputation. In order to avoid any such inconvenience, it is essential to prepare a perfect storyline to follow so that the video makes sense.
Moral of the Story Should Be Loud & Clear
Now that the knowledge has been developed that a brand utilizes an animated video when they want to deliver some message to the audience in an exciting way, it is required that the moral of the story should be highlighted in the video. As it will be easy for the audience to grab the concept and message and understand it properly.
Read The Script In Loud Voice Before Finalizing It
It happens many times when a person is writing a script they do not proofread along with it to ensure that they are staying on the right side of the track. In such a case, it would be best if one would read out the script using their voice that should be audible to their ears; this practice will be very helpful in deciding whether the story is attractive, or will the audience take an interest in it, and it will also point out the errors in the script. Make sure you rectify all the mistakes in the script and make it error-free. If the story would have flaws in it, then it will ultimately make the brand look bad.
Select the Best Tool for Creating a Whiteboard Video Animation
Since there are so many tools to create whiteboard animation, it is important that one has the right knowledge about the top tools to select among them in order to work on the most appropriate platform. Selecting the right tool can be beneficial in every as it would provide more features to work with and also offers an amazing toolset to create the video more artistically.
Animated Characters Are the Backbone of the Video Animation
When it comes to actually work on the creation of the animated video, the most important thing is to create the characters perfectly as they will be the one performing the actions, and telling the story of the brand to the respective audience. If there would be an issue in the development of the characters, it would affect the video very badly, leaving the brand to display a disturbing message, which will be very ruthless for the image of the brand.
Make It a Traditional Whiteboard Animated Video
Making a traditional whiteboard animation merely means that include all the elements that are mandatory to be present in it. Typically, there are three focal features that are very important to be a part of the whiteboard video. These three things include a simple white background, the drawings of the scenes and characters must be in black, and the drawing hand should also be there to give a complete look to the video.
Interlink the Drawings to Show Continuity
It has to be in the knowledge of the whiteboard video animator that unlike other videos, whiteboard video animation does not change the frames to show that another act has taken place. Instead, if the animator wants to show that a different scene has taken place. They rather show that in continuity when the characters or object moved through the interlinked drawings and moved to a new environment. It is imperative that the sketches or the drawings are intertwined in the whiteboard animated video.
Add a Small Amount of Colors
It is true that the animated whiteboard video does not have any colors, but if you are making it for any brand, it would be best to add the colors of the brand or its logo design in the video to make sure it gives a right message to the audience about the brand.
If one would practice the above few helpful tips in creating the whiteboard animated video for the brand, there will be a very broad chance that the brand would love it and also play it with immense enthusiasm.