Social media platforms are one of the most powerful uses of the internet. The ability to share with the world is more appealing than ever. Almost all users of Spectrum internet plans are active on social media. In fact, Spectrum itself is also active on social media.
Social media, when it started, was a simple way to keep in touch with friends and family. But it soon became much more than that. Social media today is vital for the success of most businesses. In fact, many new businesses operate solely through social media.
How to Create Social Media Buzz around Your Product
Most people who still don’t understand how social media works, think that creating hype is difficult. The truth is that given the right strategy, creating buzz around your product is not that difficult.
There are a few things you need to integrate into your strategy:
- Keep It Simple
- Make it Interesting
- Build Some Mystery
- Use Influencer Power
- Create Exciting Videos
- Create a Hook
- Use Hashtags Wisely
- Produce Good Content
- Short Teasers Go a Long Way
- Research is Key
1. Keep It Simple
Some online marketing strategies are similar to traditional marketing strategies. The most important strategy in both, online and traditional, is to keep things simple. You need to give your product a catchy tagline. It will help with customer engagement as well as retention.
If you read an engaging post with a fun tagline, aren’t you more likely to remember it? But remember, there is a difference between fun and unprofessional. You need to ensure that the tone you set in social media platforms remains professional.
2. Make it Interesting
There are a lot of ways you can make your social media presence interesting. The most common way is also the best. Holding contests. Any traditional marketing executive will tell you that holding contests is expensive. But not on social media.
The key to successful contest campaigns is reaching your consumers. Getting the word out for consumers to participate. That is where social media shines. All social media platforms are primed for you to reach your target market. So it is much easier and cheaper to hold contests on social media platforms.
3. Build Some Mystery
Building mystery around your product is important. If you tell people everything they need or want to know, then they are likely to lose interest. Building mystery around your product ensures that your consumer’s interest is peaked.
Curiosity is in our nature. We want to know about things. But denying that can help you boost interest in your product. But remember that there is such a thing as too much. You need to find the sweet spot where your audience has little information to tweak their interest. But not enough to lose it.
4. Use Influencer Power
Social media influencers are a great resource you can use. These are social media users who enjoy a big following. Think of them as social media celebrities. And as with any celebrity, if they are talking about or using your product, it’s good for business. The same is true with social media influencers.
5. Create Exciting Videos
One of the most effective ways to get your message across is through video content. It doesn’t matter what your product or service is. Video content is easier to consume for audiences. So you should invest in creating a few videos which have exciting and engaging content. You can be as creative as you like. But make sure that your message is clear and easy to comprehend.
6. Create a Hook
There are billions of products that are reaching out to your target audience. So how do you compete for their attention? By creating a hook. It could as simple as a free product in return for a share. But it needs to be well thought out. And the more original the hook, the better is it for creating buzz.
7. Use Hashtags Wisely
One of the most useful tools for any online marketing strategy is hashtags. Be as creative as you can and come up with exciting ways to use hashtags for your product. Oreo used #OreoHorrorStories to create buzz around Halloween. The idea was to associate their cookies with popular horror movies. It was an instant success.
8. Produce Good Content
You might not realize this but creating blogs is a great way to generate buzz around your product. The more people are talking about your product, the more people are listening. So you can give out free samples to bloggers for a review. And you can set up your own blogs on your website. But remember that you need to have good quality content.
9. Short Teasers Go a Long Way
Why is it that producers release trailers much before the release of the movie? To create buzz around the movie before it is released. Similarly, you need to release teasers before the launch of your product. The better the teaser, the higher the buzz.
10. Research is Key
As with all marketing strategies, you need to know your audience. The better you understand them, the more focused you can make your marketing strategies. So it is always important to research the technology trends of your target market. You can use companies to help you research social media trends.
Creating hype around your product on social media is not difficult. As with any marketing strategy it needs to be well thought out.