Why Small Businesses Must Have a Blog?

Why Small Businesses Must Have a Blog

Reasons to Have a Blog

A blog is an effective marketing tool. It is great not just because it helps to rank a website in the search engines better. It is great because it helps to reach out and connect with your audience. Let us find out why you must have a blog and what difference does it make:

It is great for lead generation

Did you know with blogging, you could experience a lead growth by 165 percent? According to Hub spot, 69 percent of the businesses attribute lead generation to blogging. A blog gives you the opportunity to increase the number of keywords your website ranks for. Therefore, the more keywords enriched the website you have, the more traffic you will receive. Now you will have to write an informative and high-quantity content to actually entice the reader and convince them to make a purchase.

It helps drive web traffic

As mentioned above, with a strategically planned blog that contains keywords chosen carefully, you can drive more traffic to your landing pages. The number of visitors on your site will increase drastically as compared to the websites that do not have a blog.

It’s one best tool for relationship build

When it comes to online marketing and branding, customer engagement is extremely important. Blogging is an opportunity to connect with your customers, both new and existing ones, in a conversational way. The more authentic and relevant content you post, the better it will help in building trust with your target audience.

Make sure you leave room for readers to connect with you. A smart way of doing that is having an active comment section. This will show you the response of your readers. Do not get startled if you get a negative response. Take it as an opportunity to produce what your readers are interested in. this will come a long way in building trust and relationships.

It builds trust and helps with branding

Did you know that almost 80 percent of the online consumers in the United States take advice from blogs? So long as you are creating quality, informative and consistent content, it will help in establishing brand authority. With great blogs, it is easier to build brand authority in your niche. Experts say that setting up a business blog must be an integral part of building authority campaigns.

Therefore, you see having a blog for your website has its own benefits. If you looking for an effective way of driving more traffic to your website build an online presence and even connect with your customers, this is your chance.

Common Questions Related To Starting a Blog

Ok, so you are convinced – having a business blog is important. You must have a few questions related to that in your head. Let us answer the common ones:

How many articles should my blog have?

The number of blog posts on your blog matter. You would want more posts than your competitors would and that is a great goal but wait. Your real focus should be producing quality blog posts.

Blogging is certainly a gift. Every time you add a new blog to your website, it is like giving your readers an opportunity to come back to you. In fact, a quality blog post has the ability to attract customers for years. Therefore, there is no set limit.  

How often should you post?

When it comes to how often to post, the answer is whenever you can. If you do not have enough time on your hands, then once a week is fine. The more you write, the more the chances of generating leads. It is recommended not to miss this opportunity.

However, go easy on yourself. Do not spend too much time blogging that you end up neglecting other crucial aspects of your business. Spend your time and resources wisely.

What should you write about?

Wondering what to write about? It could be anything related to your business or products and service. You can also dare to write interesting stories such as what inspired you to start this business, etc.

For a small business, a value proposition is built on a personally tailored content. The big business simply cannot match that. With a blog, you can leverage that. Therefore, start by writing personal stories about your business. How you started, what obstacles you faced, how your brand became relatable, etc. With such content, you can develop a connection with your audience. Once that happens, generating leads will not be a big issue.

Blog Creates An Opportunity To Share!

Among all, the most powerful benefit of blogging is the opportunity to share. If your readers like your blog post, they will not hesitate in sharing it. This is one great way of spreading the word. Once your content becomes viral, your business will receive exponential market growth.

Final Words

You could be missing so much if you do not cash on this free marketing epitome. If your marketing plan includes every other strategy but not blogging, it is time you reconsider. Even if you a trader, you start a blog about trader online. Share your experience. There are so many people out there willing to read.

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